Private Equity Financing in South Africa
Secure the Capital and Expertise You Need to Scale
Propel your business to new heights or develop an exit strategy with strategic private equity funding.
New Heights Finance is a finance broker that doesn’t directly provide loans. We partner with various financial institutions to offer you a variety of loan options and help you compare different products. New Heights Finance may earn a commission, which is usually a fixed percentage of the loan amount and can vary depending on the lender.
Secure up to R1 billion in private equity
Are you a high-growth business seeking the fuel to reach your next level? We connect ambitious entrepreneurs like you with experienced private equity investors who provide not just capital, but also strategic guidance and operational expertise.
We understand the challenges of scaling a business and are dedicated to helping you achieve your vision. Whether you’re looking to expand operations, acquire competitors, or launch new products, we can help you find the right partners to make it happen.
Who we serve

Established Businesses with Growth Potential
We focus on businesses with a proven track record and a clear path to expansion.

Ambitious Entrepreneurs
We partner with driven leaders who are passionate about their vision and ready to take their company to the next level.

Businesses Seeking More Than Just Capital
We connect you with investors who bring industry expertise, strategic guidance, and valuable networks.

Companies Preparing for Exit
We can facilitate a smooth and successful exit strategy through private equity investment.
Fueling Your Growth with Strategic Capital
Instead of a complete and immediate sale, owners can partner with a private equity firm who invests capital and expertise to further grow the business. This not only increases the value of the company, making a future sale more lucrative, but also allows the owner to gradually transition out of day-to-day operations, if desired. The private equity firm can then facilitate a future exit, such as a sale to another company or an initial public offering (IPO), maximizing the owner’s return on their years of hard work. This approach allows for a more controlled and potentially more profitable exit than a simple sale, while also ensuring the continued success and legacy of the business.
Exit Your Business Profitably
Expert Guidance and Operational Support
Our network of private equity investors brings a wealth of experience across diverse industries. They provide valuable insights, strategic guidance, and operational support to help you navigate the complexities of scaling a business. From optimizing operations to expanding your market reach, our partners are invested in your success.
A Tailored Approach to Private Equity
We understand that every business is unique. That’s why we take a personalized approach to connecting you with private equity investors. We carefully assess your business model, growth plans, and funding requirements to identify the ideal partners who can contribute the most value.
Preparing for a Successful Exit
Private equity investment can be a powerful tool for preparing your business for a successful exit. Our team can help you structure a deal that maximizes your returns and ensures a smooth transition. We work with you to develop a comprehensive exit strategy that aligns with your long-term goals.
Navigating the Private Equity Landscape
Securing private equity funding can be a complex process. We simplify this process by providing expert guidance and support every step of the way. From initial consultations to deal structuring and due diligence, we are your trusted advisors, ensuring a successful outcome.
FAQs
What is private equity funding?
Private equity funding involves investors taking an ownership stake in a private company to provide capital for growth, expansion, or other strategic initiatives.
How is private equity different from venture capital?
While both involve equity investments, private equity typically focuses on more mature businesses with established revenue streams, whereas venture capital targets early-stage, high-growth startups.
What types of businesses are suitable for private equity funding?
Businesses with a proven track record, strong management teams, and a clear growth strategy are typically good candidates for private equity funding.
What is the typical investment size for private equity deals?
The investment size can vary significantly depending on the stage and size of the company, but it often ranges from several million to hundreds of millions.
What is a PE exit strategy?
In a private equity context, an exit strategy refers to how the business owner will eventually transition out of their ownership role. Private equity investors may facilitate this by either acquiring the business outright as part of the owner’s exit plan, or by investing in the business and then, at a later date, helping the owner sell their shares to a third party (another company, or through an IPO). The private equity firm also has their own exit strategy (how they will eventually divest their investment), but the owner’s exit is a separate, though often intertwined, consideration.
Why is a private equity exit strategy a better option than an upfront sale?
A private equity-backed exit strategy can offer several advantages over an upfront sale, though it’s not universally “better” – it depends on the owner’s goals. Here’s why it’s often considered a superior option:
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Higher Valuation: Partnering with a PE firm allows the business to grow further under their guidance and with their capital. This growth can significantly increase the company’s valuation before the ultimate sale, leading to a much larger payout for the owner. An upfront sale captures the current value, while a PE-backed exit aims to maximize future value.
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Phased Transition: An upfront sale often requires the owner to immediately relinquish control. A PE-backed exit allows for a more gradual transition, giving the owner time to prepare personally and professionally for stepping away. They might retain a board seat or advisory role, ensuring a smoother handover and preserving the company’s legacy.
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Continued Participation in Growth: With a PE-backed exit, the owner might retain a portion of their equity.
This allows them to benefit from the future growth of the company even after stepping down from active management, participating in the upside created by the PE firm’s investment and expertise. -
Strategic Guidance and Expertise: PE firms bring more than just money to the table.
They offer strategic guidance, operational expertise, and access to their network, which can be invaluable in scaling the business and preparing it for a successful exit. This added value can significantly enhance the final sale price. -
More Control over the Process: An outright sale can sometimes be a rushed process, driven by the buyer’s timeline. A PE-backed exit allows the owner to be more strategic and patient, choosing the right time and the right buyer for the business.
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Protecting the Legacy: For many owners, the legacy of their business is paramount. A PE firm focused on long-term growth is more likely to preserve the company’s culture, values, and workforce, ensuring its continued success for years to come.
However, it’s important to remember that a PE-backed exit also has potential drawbacks:
- Loss of Control: While the owner might retain some involvement, they will ultimately share control with the PE firm.
- Longer Time Horizon: A PE-backed exit typically takes several years, whereas an upfront sale is immediate.
- Complexity: Structuring a PE deal can be complex and require expert legal and financial advice.
Ultimately, the best exit strategy depends on the individual owner’s circumstances, goals, and priorities. A PE-backed exit is often a powerful option for those seeking to maximize value, ensure a smooth transition, and protect the legacy of their business.
THE BELOW FORM ONLY APPLIES TO PRIVATE EQUITY. PLEASE ONLY SUBMIT THE FORM ONCE AND CHECK YOUR INBOX FOR A CONFIRMATION EMAIL.